How to monetize my html5 phaser game?

Hello, I would like to know: how do you monetize your game? If you do some monetizing, which do you use?
I’ll make some tests with the IAP, but I don’t have enough experience in the use. Do you had been good earns with this method? Or another?
May you share here some info?
Thanks.

On mobile or on web ?

Web, on mobile has many articles about how to monetize, but with web I don’t saw so many.

I’m also looking for how to implement adsense & other monetization form to my game. It’s web only.

There is an article on The Game Web Monetization Plugin:

https://www.patreon.com/posts/51134488